Non-sponsor Nike is brand most associated with Olympics
Nike Plays Hardball to Keep Its Athletes - WSJ
Rio Olympics 2016: Michael Phelps wore Nike instead of Under Armour on the latest Sports Illustrated cover — Quartz
Olympic delay trips up Asics' race against Nike - Nikkei Asia
Nike + Tokyo 2020 Summer Olympics: What To Expect (NYSE:NKE) | Seeking Alpha
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
How Nike Brilliantly Ruined Olympic Marketing Forever
Allyson Felix, an Olympic medalist who split with Nike over maternity rights, signs with Athleta — Quartz at Work
Reports: Nike to become the first official sponsor for Los Angeles 2028 Olympic games - Sportswallah
Why do a lot of athletes wear yellow shoes in Rio Olympics? - Quora
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
Case study: Branding strategies deployed at the 2012 Games in London
Olympics Postponed, Brands Respond to the News – WWD
Why Nike Isn't "Losing" The Olympics | Fortune
brandchannel: Rio 2016: Nike Nails Landing As First-Time Official Olympics Sponsor
The Nike Adidas Puma Olympic Battle Will Have to Wait | Barron's
Was Olympic Sponsorship worthwhile? | The Brandit
Nike and U.S. Olympic Committee Launch Free, Online Training For Volunteer Youth Coaches, Inspired By The Aspen Institute's Project Play 2020
NIKE TO SUPPLY OLYMPIC COMMITTEE (IOC) AT RIO 2016
Nike sign US Olympics deal for LA 2028, says report - SportsPro Media
A New Sponsor for Allyson Felix - The New York Times
How Nike Brilliantly Ruined Olympic Marketing Forever
brandchannel: Rio 2016: Nike Nails Landing As First-Time Official Olympics Sponsor
