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![PDF] Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/0c9d0c705150872fb6767dfdfac248999fea0e0c/10-Figure3-1.png "PDF] Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas | Semantic Scholar")
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Adidas and Carbon announce Futurecraft 4D and plans for industrial scale mass customization with 3D printing - 3D Printing Industry
![PDF] Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/0c9d0c705150872fb6767dfdfac248999fea0e0c/7-Figure1-1.png "PDF] Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas | Semantic Scholar")
PDF] Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas | Semantic Scholar
Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization
